Our Business Model: Pairing Worthy Non-profits with the Value We Bring

The market tells us there is immeasurable opportunity for us to partner with existing non-profits and other concerned parties with a passionate cause, earnest commitment and complementary resources.

Indeed, with rare exception, this is our business model: we are approached by groups with existing assets, credibility, capital, commitment and a the desire to stage fundraising concerts – but lack the celebrity relationships, production capacity or other related skills and resources require to do so.

We bring to this conversation our own extensive experience in concert and media production; our access to talent, media and sponsors; and our life commitment at this stage of our lives to service and innovating in the domain of music-based philanthropy.

As Unity For Foundation moves into commercial operations we taken into consideration the following criterion when deciding which causes, partners and beneficiaries to support:

• Do we resonate with the cause?

• Do we believe we can recruit talent, producers, sponsor agent, media and other key players to resonate with – and deploy on a no-cost or greatly reduced basis - for this cause?

• Does the group inviting us to collaborate have sufficient seed capital to secure venue, initial talent commitments, initial key personnel (e.g., sponsorship, licensing, etc.)?

• Does the group have credible and executable capacity to deploy funds to measurable impact on targeted population or clearly defined challenge.

• Does the group share our commitment to full transparency on both production finance and the post-event deployment of funds raised?

• Is the group fully committed to philanthropy versus self-gain?

• Is the group committed to clear communications and harmonious collaboration?

We look forward to meeting you.