Making a difference with music
How was Unity For Foundation born? Five friends from across the planet, talking via Skype, asked themselves the key life question: "What can we do together with our resources and passions, and today's technologies, to make a difference while having fun?" This line of discussion eventually lead to the question, "What is missing in concert-based philanthropy?" From this global conversation between American, Jewish Arab, Latin and Chinese friends was born the Unity For Foundation.
Mission Statement
Unity For Foundation's (unity) mission is to emerge as a trusted concert-driven, ethically directed "community philanthropy" dedicated to generating quantifiably positive impact upon the world's greatest challenges.
We are building this global community by producing concerts and building an 'open source' web- and mobile-based marketing, fundraising and promotional social network that will allow us to link with existing populations of like-minded individuals while inserting financial accountability into all transactions.
Our goal is to enable "we the people" to realize measurable impact on the social problems that our expanding communities so choose to address by focusing the immense intellectual power, media impact and financial resources we represent in a financially transparent manner.
The History of Significant Benefit Concerts
The history of 'fundraising benefit concerts' is illustrious and leads directly to the birth of Unity For Foundation...
Concert for Bangladesh - 1971
Secret Policemen's Ball - 1979, 1981 (for Amnesty International)
No Nukes - 1979
Live Aid - 1985 (Ethiopian Famine)
Farm Aid - 1985 (American Farmers)
Concert for New York City - 2001 (9/11 Victims)
Live 8 - 2005 (release developing world debt)
Live Earth - 2007 (for the environment)
Outcomes:
Live Aid, with over 400 million viewers in 60 countries, raised $253 million.
Live Earth had 2 billion viewers with stages on 7 continents.
While large-scale benefit causes have nearly always been noble in their original intent, they have been widely criticized for lack of a clear post-event finance strategy, an ongoing post-event giving platform and, particularly, sufficient financial transparency to completely fulfill the needs and expectations of the masses, global donors and participating celebrities. We have birthed Unity For Foundation and the Unity For Concert Platform to address these gaps, reenergize donors and their faith philanthropy and offer solutions to the pervasive issue of 'donor fatigue'.
The History of Unity For
• June 2009 – Unity for Foundation launched as Washington, DC non-profit with Hatem Jabsheh, Sam Ing, David Traub and Kindi Zakarni as co-founders
• November 2009 – Deployed first website
• November 2009 – Produced first video piece
• November 2009 – Presented to World Cup/FIFA media team at "Setting the Agenda" conference, Zurich
• March 2010 – 501.c.3 granted
• March 10, 2010 – Deployed second website (unityfor.org) with
ContentX
• March 12, 2010 – Produced First concert: House of Blues, Hollywood in partnership with co-executive producers Martin GuiGui and Dahlia Waingort
• May, 2010 – Produced Documentary of First Concert with
ContentX
• April 20, 2011 – Co-produced "UnityfortheGulf.org" concert in support of Founding Producers
Guardians of the Gulf and Harmony for Health in support of the victims of the 2010 BP Deepwater oil Spill
• May 20, 2011 – Launched Version 2.0 of Unityfor.org website
• May 23, 2011 – Launched Version 1.0 of the Unity for Foundation website.